ABOUT US
Effective Date: August 21, 2026
Apex Insurance Advisors, LLC (“Apex,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly handling personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our websites, communicate with us, request information or a quote, apply for or obtain insurance or related services through us, or otherwise interact with Apex.
This Privacy Policy applies to Apex’s websites and services that link to it. Additional notices may apply to particular products, services, transactions, or jurisdictions. For example, information subject to the Gramm-Leach-Bliley Act (“GLBA”) or other financial-services and insurance laws may be addressed in a separate financial privacy notice. If a more specific notice applies, that notice will control to the extent of any conflict
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household. Depending on how you interact with Apex and the services you request, we may collect the following categories of personal information:
– Identifiers and contact information, such as your name, postal address, email address, telephone number, date of birth, account identifiers, driver’s license number, Social Security number, or other government-issued identifiers.
– Insurance application and policy information, such as requested coverage, policy details, premium information, underwriting information, prior coverage, claims history, driving history, property information, household or dependent information, beneficiary information, and information needed to obtain quotes, place coverage, service policies, or assist with claims.
– Financial information, such as payment information, bank or financial account information, assets, income, liabilities, transaction information, credit-related information, and other information relevant to an insurance or financial-services request. Payment information may be collected or processed directly by an insurance carrier, payment processor, or another third party.
– Commercial and professional information, such as products or services requested or obtained, records of communications, occupation, employer, business ownership, professional licenses, and other business or employment details.
We may collect personal information:
– directly from you, including through contact forms, telephone calls, email, applications, questionnaires, and other communications;
– automatically when you visit or interact with our website, advertisements, emails, or other digital services;
– from insurance carriers, underwriters, reinsurers, wholesalers, managing general agents, claims professionals, and other insurance-market participants;
– from your employer, plan sponsor, household members, authorized representatives, referral sources, or other parties involved in a requested transaction;
– from consumer reporting agencies, motor vehicle departments, government agencies, public records, fraud-prevention services, and data-verification providers; and
– from service providers, analytics providers, advertising partners, social-media platforms, and other third parties, as permitted by law.
If you provide personal information about another individual, you represent that you are authorized to provide it and, when required, have given that individual appropriate notice.
We may use personal information to:
– respond to inquiries and communicate with you;
– identify and evaluate insurance or related products that may meet your needs;
– request and compare quotes, submit applications, place or renew coverage, service policies, facilitate payments, and assist with claims;
– verify identity, eligibility, information, and authority;
– maintain business and customer records;
– operate, secure, personalize, analyze, and improve our website, communications, services, and business processes;
– provide customer service and quality assurance, including recording and reviewing calls where permitted by law and after providing any notice or obtaining any consent required by law;
– send administrative messages and, subject to applicable law and your choices, marketing communications by email, telephone, text message, or other channels;
– measure marketing performance, understand audiences, and deliver or evaluate advertising;
– detect and prevent fraud, misuse, security incidents, and unlawful activity;
– comply with legal, licensing, regulatory, contractual, audit, and recordkeeping obligations;
– establish, exercise, or defend legal rights and claims;
– evaluate or complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction; and
– carry out another purpose disclosed to you at collection, with your direction or consent, or as otherwise permitted by law.
Our website uses or may use cookies, pixels, tags, software development kits, local storage, and similar technologies. Some technologies are necessary for the website to function. Others help us understand site traffic and performance, remember preferences, prevent fraud, measure campaigns, or support advertising.
We currently use Google Analytics to understand how visitors interact with our website. Google may collect information through cookies or similar technologies and process that information under its own privacy terms.
We may also use Meta Pixel and other advertising or measurement technologies. These tools may allow Apex and advertising partners to collect information about visits and interactions, measure advertising effectiveness, create audiences, and deliver advertisements that may be more relevant to users. Under some state privacy laws, use of these technologies may be considered “sale,” “sharing,” or processing for targeted advertising even when no money is exchanged for personal information.
Where required, our website will provide a cookie-consent or preference tool that allows you to manage non-essential technologies. You may also control cookies through your browser settings. Disabling cookies may affect certain website features. Where applicable, we will process legally recognized universal opt-out preference signals, such as Global Privacy Control, as required by law and as technically supported.
We may disclose personal information to the following categories of recipients for the purposes described in this Policy:
– Insurance-market participants, including insurance carriers, underwriters, reinsurers, wholesale brokers, managing general agents, premium-finance providers, claims administrators, adjusters, and other parties involved in quoting, underwriting, placing, servicing, financing, or administering coverage or claims.
– Service providers, including providers of website hosting, information technology, cybersecurity, communications, customer relationship management, document management, payment processing, data storage, analytics, marketing, call recording, professional services, and other operational support.
– Referral and business partners, when necessary to respond to your request, provide a requested product or service, measure a referral relationship, or offer services that may interest you, subject to applicable law and your privacy choices.
– Advertising and analytics partners, including Google, Meta, and similar providers that help us understand website use, measure campaigns, or support advertising.
– Professional advisers and authorities, including attorneys, accountants, auditors, regulators, licensing authorities, law enforcement, courts, and government agencies when disclosure is required or reasonably appropriate.
– Parties to a business transaction, including actual or prospective buyers, investors, lenders, advisers, and other parties involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
– Other parties at your direction, with your consent, or as otherwise permitted by law.
We do not sell personal information for money. However, disclosures to advertising, analytics, referral, or business partners may be treated as a “sale” or “sharing” under certain state privacy laws. Where those laws apply, you may have the right to opt out as described below.
When you ask Apex for information, request a quote, or seek a product or service that Apex does not provide directly, we may disclose the information reasonably necessary to respond to your request to insurance carriers, wholesalers, service providers, or referral partners. Those third parties may use the information under their own privacy policies and legal obligations.
We will not represent that a third party is acting solely on Apex’s behalf when it independently determines how to use personal information. You should review the privacy notice of any carrier, portal, quote provider, or other third party with which you choose to interact.
Apex may make third-party quote tools, application systems, payment services, or client portals available through links, embedded tools, or integrations. These services may collect personal information directly from you and may operate under their own terms and privacy policies. Apex may receive information from those providers when necessary to respond to your request or service your account.
Automated tools used by insurance carriers or third-party providers may assist with eligibility, underwriting, risk evaluation, pricing, or other insurance decisions. Apex does not control the independent data practices or decision systems of those third parties. Any rights concerning a carrier’s or provider’s independent processing may need to be exercised directly with that organization.
Telephone calls with Apex may be monitored, recorded, or transcribed for training, quality assurance, documentation, security, compliance, and customer-service purposes. Apex will provide notice and obtain consent where required by applicable law. If you do not wish to be recorded, please inform the Apex representative. Alternative communication methods may be available.
If you consent to receive marketing emails, text messages, or calls, you may withdraw that consent as provided in the communication or by contacting us. Consent to marketing is not a condition of purchasing insurance or another service. Transactional or service-related communications may continue where permitted by law.
Depending on your state of residence, the nature of our relationship, and applicable exemptions, you may have the right to:
– confirm whether we process your personal information and access that information;
– request correction of inaccurate personal information;
– request deletion of personal information;
– obtain a portable copy of certain personal information;
– learn about the categories of personal information collected, the sources and purposes of collection, and the categories of recipients;
– opt out of the sale of personal information, sharing for cross-context behavioral advertising, or processing for targeted advertising;
– opt out of certain profiling or automated decision-making that produces legal or similarly significant effects;
– limit or withdraw consent to certain uses of sensitive personal information;
– appeal a decision concerning a privacy request; and
– receive equal service and not be discriminated against for exercising a privacy right.
These rights are not absolute. Insurance, financial, health, employment, fraud-prevention, legal-compliance, and other information may be exempt from some state consumer privacy laws or may be governed by separate federal or state requirements. We may deny or limit a request when permitted or required by law, including when we cannot verify identity, must retain information, need the information to provide a requested service, or must protect the rights and safety of others.
Exercising Your Rights
To submit a privacy request or appeal a prior decision, contact us at:
Email: Info@apexinsuranceadvisor.com
Phone: 312-848-6877
Mail: Apex Insurance Advisors, LLC, Dallas, Texas
Please state that your request concerns privacy rights and identify your state of residence. We may request information reasonably necessary to verify your identity and authority. An authorized agent may submit a request when allowed by law, but we may require proof of authorization and verification of identity.
You may unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us. You may opt out of marketing text messages by replying **STOP** or following the instructions in the message. You may ask us to place you on our internal do-not-call list by telling the caller or contacting us.
These choices do not prevent communications necessary to respond to your request, service a policy, complete a transaction, provide legally required notices, or otherwise maintain our relationship with you.
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain insurance and transaction records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, enforce agreements, and establish or defend legal claims. Retention periods vary based on the type and sensitivity of information, the nature of our relationship, applicable limitation periods, and legal, contractual, licensing, and insurance-industry requirements. We will delete, de-identify, or securely dispose of information when it is no longer reasonably required, subject to applicable law.
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You should use care when sending sensitive information electronically and promptly notify us if you believe your interaction with Apex or personal information has been compromised.
Our website and services are not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without legally required authorization. If you believe a child has provided personal information to us improperly, please contact us so we can take appropriate action.
Information about minors may nevertheless be provided by a parent, guardian, policyholder, employer, or other authorized person when reasonably necessary for insurance coverage, benefits, claims, or related services.
Our website may link to websites, platforms, or services that Apex does not control. This Policy does not govern the privacy or security practices of those third parties. A link does not necessarily constitute an endorsement, and we encourage you to review the applicable third-party privacy policy before providing personal information.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations. The revised version will be posted on our website with an updated effective date. If required by law, we will provide additional notice or obtain consent before a material change takes effect.
If you need this Privacy Policy in an alternative format or require assistance accessing it, please contact us using the information below.
Questions about this Privacy Policy or Apex’s privacy practices may be directed to:
8235 Douglas Avenue, Suite 720, Dallas, Texas 75225
Phone: 312-848-6877
Email: Info@apexinsuranceadvisor.com
Website: apexinsuranceadvisor.com
